I suppose the hype created by
1) It is from New York. Anything from the US of A seems to create some buzz. Case in point: Garrett's popcorn that made us relook at the sinful snack and take it seriously - price included. Carl's Junior too made us sit up and look at burgers priced more than $10.
2) Crepe cake mania - fact is, the crepe cakes never quite took off like cupcakes.
3) Lady M, sounds like some regal high and mighty highness of cakes. Maybe the moniker, maybe the whole fuss about trying to effeminate a cake shop - it worked for me. A name like Master Bruce for pancakes would not work, since mainly females partake of the heavenly and whine till the cows come home about the calories.
First day I popped by, they had a decent selection and people were frantically taking away most of those out on display and I was not in the mood for dessert #horrorofhorrors.
Second visit, I had to wait for a table and all they had was crepe cake on display - 3 whole ones and the rest were slowly peeking out. Man, this sounds like an eternal wait for a Birkin. The moment the baker appeared with cakes, the queues started and a mini rush was created.
Crepe Cake ($7.50)
Do not attempt to leave the premises without trying a crepe cake - it is signature, afterall. Layers of crepe and cream made this a delectable dessert. Nothing fancy about crepe and cream but they nailed it brilliantly. A word of caution that one too many may cause an overdose of cream.
Checker's Cake ($8)
This only appeared there after and I had to have it since it was a love at first glance back in its reno days. Beautifully put together like kueh lapis, the vanilla and chocolate sponge were rather complementary with adequate amount of whipped cream to hold the cake together.
Iced Americano ($5)
The caffeine addict deemed this good for a cake shop and I suppose this is a signal for one too many visits to come.
Service is casual, pretty hit and miss. Queues for takeaway and ordering can get confusing - if all things fail, just raise your hand for a waiter. There is repetition of the same whipped cream in their cakes but one thing's for sure, I am enamoured.
Full review and photos on : http://www.thefoodchapter.blogspot.sg/2013/09/lady-m-marina-square.html
Keep it up!