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2014-09-27
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Spotting an opportunity in the Singapore market, Yellow Submarines Cheesesteaks founder Andy Hoon opened shop in April 2013, bringing his version of the Philly cheesesteak to the heartlands. With a menu created with the help of chef Eric Teo, the bright and cheery Yellow Submarines Cheesesteaks has created quite a stir over the last 1 year with their yummy, halal, ultra cheesy Philly cheesesteaks.Ambience at Yellow Submarines Cheesesteaks is cheeky, playful, and bright. Their colours theme of vi
Ambience at Yellow Submarines Cheesesteaks is cheeky, playful, and bright. Their colours theme of vibrant yellow and blue stands out amongst other shops, and within, the ceiling blocks are shaped like cheese, with the center table taking the shape of, what else? A yellow submarine! However, the layout is cramped, and the furniture, while pretty looking, feels cheap, especially the flimsy chairs.
Service at Yellow Submarines Cheesesteaks is largely self-service, similar to a other fast food franchises. Queue to place your orders and make payment at the counter, then collect your order later. I like that staff are friendly, and orders are prepared quickly, typically taking less than 5 minutes even during peak periods. I also like that staff are quick and efficient at clearing dirty tables. But there is very little overall interaction with the staff.
Food at Yellow Submarines Cheesesteaks revolves largely around a variety of Philly cheesesteaks, all customised to the Singaporean palate, and thus, not authentic or traditional at all. But as a sandwich, I must say that they are tasty, and quite filling because of the generous helping of gooey cheese in each sandwich! Prices at slightly higher than other fast food franchises though, and I don't quite feel it's great value for money, average value at best. Budget about SGD $12 per person for a meal here.
However, it differs greatly from an authentic Philly cheesesteak. The real deal typically uses thin, deli style sliced beef rib-eye, with has a nice salty, savoury, smoky flavour, unlike the thick strips used here. The onions are also cooked till extermely soft and somewhat stringy, with a caramalised sweetness, unlike the onions here which are done more Chinese Zi Char style. The bun is normally longer with more crispness, and the real Philly Cheesesteak doesn't use tomato ketchup! The only authentic ingredient here is the provolone cheese!
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